I'm Rochelle — a Philippines-based Executive Virtual Assistant working with U.S., Australian and international teams on lead generation, real estate operations, social media, and AI-driven marketing. I don't just complete tasks — I solve business problems.
Pampanga, Philippines
For the past several years I've worked behind the scenes of growing companies — first as a Marketing Head running social media, design and client communication for an aircon company in the Philippines, then as a remote specialist supporting real estate and B2B teams across the United States and Australia.
I've made 150–300 cold calls in a single day, kept CRM pipelines clean enough to trust, researched property ownership records on Crexi, and used AI tools to turn a simple selfie or product photo into scroll-stopping marketing content. On my first day with one client, I closed a marketing partnership with O'Reilly Auto Parts — not because I got lucky, but because I listen closely and follow through.
Clients who work with me get someone who treats their business like it's mine: organized systems, honest communication, and a habit of noticing the small things that quietly move the needle — from a color-coded spreadsheet to a cleaner sales script.
From the inbox to the pipeline to the feed — I cover the operational and creative work that keeps a business moving, so founders can focus on the work only they can do.
Calendar, email and inbox management, scheduling, data entry, and day-to-day admin handled with discretion.
Crexi property research, owner identification, CRM enrichment, lease & tenant documentation support.
High-volume outbound calling to decision-makers, lead qualification, and CRM follow-up at scale.
Short-form AI video ads, cloned/customized layouts, and on-brand content using HeyGen, Flow, VEO and CapCut.
Canva-built social posts, branded graphics, and a content calendar that keeps your feed consistent.
Clean, color-coded, accurate CRM and spreadsheet systems with workflow optimization built in.
Responsive, professional communication for customers and tenants — issue resolution and follow-up included.
Market and county-record research, competitor checks, and prospect data enrichment.
Calendly-managed scheduling and appointment setting that keeps your calendar full and organized.
Tools & Platforms
Every piece below comes from actual client work — from AI-generated video ads to social graphics and client feedback.

AI-generated vertical video ad for social media.

AI cartoon animation for a health & wellness topic.

Short-form vertical ad for campaign testing.

AI-powered photo transformation for a wellness brand.

Branded social post for Revitalize Hydration & Wellness.

Branded appreciation post for social followers.

3D-style label graphics for learning content.

A collage of real client messages and reviews.
View the published AI video ad on Facebook.
Created AI video ads, graphics, giveaways, promotional campaigns, and short-form videos for wellness and travel businesses. Managed Facebook pages, Messenger inquiries, customer engagement, content planning, and administrative support.
Led high-level B2B outreach to corporate decision-makers, supporting real estate and large-scale campaigns through market research, prospect data enrichment, and accurate CRM pipeline management. Produced AI-generated short-form real estate video ads.
Conducted a high volume of outbound cold calls to verify and qualify potential clients, updated CRM systems and spreadsheets with attention to detail, and consistently met daily performance targets.
Managed day-to-day marketing operations including social media management, short-form video editing, and graphic design. Handled client communications and customer support while organizing workflows and preparing reports to support decision-making.
A full breakdown of my experience, skills and achievements — ready to share with your team or hiring manager.
Virtual Assistant & Real Estate Business Development Specialist — lead generation, B2B outreach, cold calling, property research, AI content creation.
⬇ Download Resume (PDF)
Consistent, on-time, accountable.
Nothing slips through the cracks.
I find the fix, not just the task.
Clear updates, no guesswork.
Design and content that stand out.
I think in outcomes, not hours.
New tools and systems, picked up fast.
Modern tools for faster output.
Built for remote, cross-timezone work.
Your goals come first, always.
Have a role to fill, a campaign to launch, or a pipeline that needs cleaning up? Tell me about it — I usually reply within a day.